About Us

In a world where traditional masculinity has lost its way, we stand as guides for men seeking to reclaim their fundamental nature as providers, protectors, and leaders. We understand that true masculinity requires both strength and wisdom - the capacity for decisive action paired with deep understanding. This is not merely about power, but about the responsible wielding of that power in service of what truly matters.

The path to earned honor lies in actions, not words. As your guides on this journey toward self-mastery, we walk beside you through the chaos and uncertainty, knowing that every man must forge his own path through the darkness to find his light. Our foundation rests upon unwavering honor, absolute commitment, and the conviction to stand firm in one's truth.

Through our spiritually-centered approach, we cultivate both emotional depth and mental fortitude - for a man cannot lead others until he has mastered himself. Amadon, an Arizona community leader for over 17 years, has dedicated his life to pioneering new paradigms of thinking, feeling, and doing. His commitment to men's work and spiritual guidance has manifested through transformative events weaving together music, art, and sustainable living practices.

Recognizing the urgent need for authentic masculine community, Amadon founded True North and invited Justin to join as co-founder, along with Adam. Each brings essential elements to this sacred work: Justin's entrepreneurial spirit and mastery of physical discipline, Adam's deep understanding of holistic wellbeing, and Amadon's spiritual wisdom serve as the cornerstones of our approach.
Together, we've created powerful retreats where men can shed their masks, confront their shadows, and discover their true direction. Through this crucible of brotherhood, each participant emerges stronger, more purposeful, and better equipped to carry their own light into the world.